SEO is a critical requirement for top eCommerce websites. Your product must properly reach its potential customers so they can find the products they require on the search engine results page (or SERP). This is why we need your product to rank higher than your competing companies.
Digital Marketing Australia: SEO Benefits for Ecommerce
Increasing brand recognition: For low-cost brand awareness, most eCommerce sites require search engine optimization. A presence on the top page of search results or in Google's Answer Box could be the first time a shopper encounters your brand, or it could remind them of a previous visit to your website.
Furthermore, some searchers regard high ranking as an endorsement, increasing their likelihood of clicking on a top result.
Increasing the size of the marketing funnel: The conventional marketing funnel — awareness, interest, desire, action — depends on a steady flow of new customers. At the awareness stage, SEO is critical in driving lower-cost top-of-funnel traffic.
However, SEO also plays a significant role in the other stages as customers progress from awareness to interest (research) to action (purchase). The intent revealed by their keyword selection shifts from informational to transactional. Therefore, targeting the right purpose at the right points on your site influences shopper progression to the next stage, increasing the chances of conversion.
Content Enhancement: Advertising for keywords with high transaction intent makes sense. However, the value of other content, such as blog posts, buyer's guides, and how-to articles, is not immediately apparent.
SEO is beneficial for these types of content. Content optimization efforts can significantly increase traffic at a low cost. It only takes knowledge of what people search for (based on keyword research). It has the ability to optimize content so that audience should access to your content.
Increasing remarketing audience size: Your paid search team can place cookies for remarketing campaigns once shoppers arrive on your site via organic search (or other channels). When those shoppers leave your site and continue their journeys, you can then show them display ads. The more people who visit your website, the larger your remarketing audience will be.
SEO remarketing makes even more sense when you consider visits to the top of the funnel. Customers browse the web and are reminded that your company gave them something of value.
Getting a good look at the long tail: 15% of search queries are unique — Google has never seen them before. These obscure one-time phrases are part of the long tail, which includes questions that drive few searches individually but account for nearly 40% of total searches. Furthermore, long-tail phrases convert at a higher rate than other keywords.
Enhancing the user experience Conversions are driven by a positive user experience. SEO aids in the understanding of customers and, as a result, the usability of your website. As a result, rankings may improve.
Lowering the cost of paid search: If you cooperate on the phrases that drive value for organic and paid search, the content you optimise for SEO should also benefit Google Ads campaigns. Google's Quality Score determines the cost per click by measuring the relevance of ads to landing pages.
Creating long-term value: SEO is a long-term investment in performance. Unlike advertising, the value of a campaign does not end when the campaign ends.
However, SEO is not a one-and-done endeavour. Instead, it's a never-ending cycle of optimization projects, each focusing on a different aspect of your site's content, design, or technology. Each project will likely have long-term value, improving organic search performance over months or years. To have the best results for your eCommerce site, contact YourFlow Australia. It is one of the leading Digital marketing agency Australia.