Abstract
The
UX touchstone is about the specifications that create better user experience
along with the comparison with the other available products in the market.
There are mainly two types of benchmarking as follows;
§ The retroactive
one-
In the study of retro designs, it is seen that the customers are usually
involved with some question-answer process while sharing their recent
experiences about any certain products. This interview process with the users
is a good method in retroactive designs but also a drawback is there which is
not ignorable. One thing you must keep in mind that the human brain is not
perfect so, there is a chance of losing and giving content details
respectively.
§ Chore-based- In this case, there
are some tasks or assignments that are given to the test participants and they
need to complete them using one of the products. For this procedure is crucial
to invest in creating such effective tasks and make sure you have well-performed
baselines.
The
process of UX benchmarking explained
The
starting point called the baseline,
Be
careful while investing in the right test participant,
Keep
the consistency of testing procedure,
Continue
doing benchmarking routinely.
Here
are tips for best UX benchmarking
§ Utilize
benchmarking for understanding the product strengths and weaknesses - It is one of the
great aspects while creating UX designs. Like; by looking at your website you
can easily gather the information that on which portion of the products people
are getting attract and this will be the target to enhance more engagements by
effective UX designs.
§ Evaluate the
designs against business purposes - While creating a creative UX design; keep the
objectives of the business in mind so that it can bottom-up the brand as well.
Besides this, analyze the problem and take out the solution at the same
time to make an effective UX.
§ Concentrate - Stay focused and
concentrates on the topmost important product objectives and stays updated to
avoid certain complications while answering the prime questions later.
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