Website ranking is one of the crucial and main elements for building your brand value and SEO optimization. If your website ranking drops on SEO then there can be numerous reasons. It's nothing to worry as there might be some faults which can be rectified and your website ranking will increase.
Reasons Why Your Website Ranking is Dropped
Some of the most possible reasons due to which your website ranking has dropped are
Strategy
As strategy planning is a very crucial aspect when we look out for website ranking. There can be issues in the way you have planned the ranking of your website. This helps you plan and execute the ideas for growing website ranking. There is a possibility that the planned strategy doesn't suit your business model or get outdated hence may not work.
Content
As content is the key for ranking your website you must check your content. Ensure that your content is non plagiarised, original and not outdated. Maybe your content is not customer engaging then it has the highest probability of creating a drawback for the site's ranking.
Many people use paraphrased content which is also a part of content duplicacy. This tends to reduce the value of your website as well as affects the ranking and reduces audience targets.
Site Security
Site security is a very important aspect that can drop the ranking of your website. Maybe your website has got hacked and your traffic is being diverted. Or there is a huge possibility of a virus attack over your website
Page Speed
When your website doesn't function properly or your website page takes time to load this reduces the ranking. Page speed plays a crucial role to save the waiting time of your audience.
Server Issues
There is a huge possibility of your website facing serious server issues. Server issues reduce the ranking as well as prevent people from using your website. It is not the internet of the people but it is the central system of your website that faces issues.
There can be an issue of server overload as well. When a huge crowd of people search for the same thing at the same time, the website tends to crash. This happens when your server is not capable enough for a huge load taking capacity.
Pending Updates
There might be issues with the software. Since the website is a technology it might need updates. As there are no time to time updates there can be small technical errors due to which the ranking of your website gets affected.
Simple Issues
With change in time and technology there might occur simple and technical issues. These issues are small and will get rectified faster and will later on give the best results.
Keywords
Keywords are considered to be the main and crucial aspects of website ranking. A wrong keyword can also affect the ranking. If keyword is not upto the mark it will not be possible to reach out for target audience goals that results in a lower website ranking.
Broken Redirects
When you update your website or change your website software there are broken links that get created and ultimately get affected. This can also be due to a new software, server, device or any other important reboot for your websites.
User Demand
Another important reason for dropping the ranking of your website. If there is a new user trend in the market or the requirements of the users are changing and it's not related to your products or services then there is a huge possibility of shrinking the ranking of your website.
These were some of the most possible reasons due to which your website’s ranking might have dropped. You can check out for the exact problem due to which your website’s ranking dropped before coming to a final conclusion. There are many more ways due to which your website’s ranking might have dropped.
Apart from this there can be numerous ways due to which the ranking of your website has dropped. Advance research will help you figure out the ways as well as give the right solution for those problems.