Many online small and big enterprises may intend to begin with a simple E-commerce delivery strategy. They may even feel that their e-commerce platform contains all the tools required to handle the entire logistics process. The most successful entrepreneurs use strategic shipping alternatives to separate themselves from the competition and boost profit margins.
Best E-Commerce shipping solutions for your businesses in Australia
According to a late 2020 survey from BigCommerce and Retail Dive, 51 percent of retail leaders stated they would raise logistics and supply chain expenditures due to the coronavirus outbreak.
However, while shipment can be a great point of difference for your brand, developing an E-commerce delivery strategy is not enough. This necessitates the cooperation of numerous teams, ranging from marketing through delivery and many in between.
This post is our endeavour to assist e-commerce business owners in developing and implementing shipping plans that can increase sales and consistently entice customers to return for more. So, without any further ado, let's get started.
Provide free shipping.
Who doesn't appreciate freebies? And when you provide free shipping, your chances of securing that sale increase because 90 per cent of consumers consider free shipping to be the most appealing incentive for online shopping. However, this method is ineffective for low-margin products. For instance, if you give free delivery for $50 with an item worth $10, you will have to raise the product's price to $60 to make a profit, reducing sales and creating major trust issues with clients.
On the other hand, high cart items are ideal for including free shipping. For example, nobody will blink an eye if you have $50 in free shipping with an item worth $500 or $1,000.
Improve your packing solutions.
Optimise the package if you wish to decrease delivery expenses further. Because weight is an important factor in calculating shipping prices, shaving a few pounds off your packaging products might mount up, and you save a lot of money in the long run.
Going over the top and neglecting the quality of the packing, on the other hand, could ruin your products in transportation. Heavy product packaging (such as cardboard and styrofoam) is recommended for sensitive objects. Employ lightweight packaging such as perforated envelopes in various shapes and sizes for items such as apparel, soft toys, pillows, and so on (that are not readily damaged).
Provide flat prices
Flat rate delivery removes the need to weigh your packages, calculate distances, and calculate shipping times, making the procedure more efficient for both you and the customers. However, because modest orders may not give enough value, flat cost delivery drives larger orders. On the other side, it may discourage minor orders, resulting in lower sales. As a result, it is critical to establish whether a flat fee fits your company based on your clients' purchasing habits and the goods you sell.
Consider providing table pricing.
Table rates are conditional rates based on size and weight, the number of purchases made, locations, order totals, and everything else you feel is relevant. Here are a few ideas that might help you get started:
- Give free delivery on orders of $200 or more.
- Ship things that were weighing less than 10 pounds for $15.
- Offer $50 shipping for items weighing more than 10 pounds.
- If the location is close, provide flat-rate shipping of $10.
Because these are highly customizable, your imagination will determine how successfully you implement table rates and entice clients to buy more things.
Discuss your rates with prospective courier services.
For cheapest shipping for E-commerce, discuss with your courier partners. Even though you can negotiate pricing with a courier company for your in-store products, this strategy is best suited for huge and heavy items that you simply cannot or do not want to provide free shipping for.
Shipping expenses for large items can quickly mount up. Customers may switch to a rival without hesitation if the price exceeds the tolerance limit. It is advisable in such instances that you discuss your fees with different carriers and select the ones that offer the most value and savings.
Experiment with different shipping options.
It is normal for solo plans to fail to produce desired results because every organisation operates under distinct conditions. Therefore, it is necessary to mix and match several strategies to discover the greatest fit for your company in such cases.
To conclude, free shipping is most acceptable when the costs can be successfully incorporated into the price of your products without putting you at a competitive disadvantage. Flat rate shipping works best if the items in your store are similar in weight and size (with slight variation). A thorough trial and error procedure will assist you in determining the ideal cost of delivery for your online company.
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