Website Re design or refresh is a term that is used to correct the flaws that are available in your website due to which you have lost your clients. As your website version was outdated as well as your website was not up to date due to which its ranking also fell which created an impact on SEO.
Website Redesign will help you improve your conversions and sales that you had lost due to a bad or an outdated website. It is just like correcting your mistakes with the help of new tricks to compensate and not just cover the losses but also earning profits and attracting more new customers.
Improving Conversions and Sales Website Redesigning
Of Course the design of your website affects the conversion and the sale of your company or product because of the following reasons. You can compare these reasons with your old website as well as the new version and you will find the differences and the flaws that have already given you the required results.
User Friendly Website
If you compare your old website with its redesigned version you will find out that the new version is more user friendly due to which more and more users are visiting your website which has created a huge impact on the conversion and sales.
Basic Graphics
Not just user friendly but the interface of your website should also be catchy and interesting which will win the hearts of your required target audience and you will be able to get more visitors which was not possible in the previous version of your website.
Apart from this color combination also plays a crucial role in beautifying your website and enhancing its value. New style, faunts, graphics, interface will all add value to your website and not just change the look of your website. This will ensure that your website looks new and functional.
As Home page is the main page of your website it should be attractive and catch the interest of the visitor visiting your website. It is one of the essential parts of Graphics that are used in your website.
Loading Speed
You must ensure that your customer / visitor’s time is valuable hence you must respect the same and ensure that your website has a fast loading speed as It will save the time of your visitor plus more and more visitors will visit your website which will also help in increasing website ranking and also help in conversion.
While talking of website speed one must also ensure that you conduct a regular speed test of your website so that you know if it's lagging or not and the faults can be corrected asap as it will affect the sales as well as conversion rates.
SEO
SEO (Search Engine Optimization) is an crucial part of website redesign as if your website is SEO friendly that means you have a lot of visitors who are visiting your website on a daily basis which is increasing your customers as well as visitors which is increasing the ranking of your website as well as creating profits and helping in profit maximization
Mobile Friendly
As people find it easy to use mobiles for checking websites hence you must make your website mobile friendly so that people can use it whenever and wherever they wish to 24X7 as that also helps to increase the visitors as well as helps in SEO.
After redesigning your website don't forget to test it on all the above parameters so that the purpose of redesigning the website gets fulfilled and also helps to increase your sales as well as conversion rates.
Although everything is set after redesign, your website is ready to help you improve your conversions and sales but you also need to ensure that you update your website from time to time and also upgrade its levels so that it doesn't give you many problems and cause a problem for your business. As there is no stop in technology there are always new updates and upgrades that your website needs to be in pace with for development as well as growth. Need to redesign your website to drive more sales and conversions? Our experts at YourFlow Australia will help you design a website that would improve conversions and sales.