Globally, 5 million people are using smartphones. Due to increasing internet adoption in various developing nations, the number is rapidly growing. So you can’t enjoy the comprehensive benefits of digital marketing until the websites are mobile-optimised. Web Designers Australia is nowadays all aiming to make websites mobile-friendly. Search Engine Optimization is the foundation of the digital revolution. Read this article to enhance your knowledge about mobile optimization and SEO.
Mobile-Friendly Websites Australia: What’s The Thing All About?
It is necessary to remain aware of the basics of mobile-optimised websites. Mobile optimization is nothing but designing it for optimal loading on smartphone devices. If the website is not optimised for smartphones, every time users have to zoom out pages to check products/ services. So it becomes easy to navigate features and check the content with mobile-optimised websites. Some mobile-optimised websites also remove annoying advertisements. Your websites will remain mobile-friendly if you follow below measures:
- Choosing Responsive Web Design
- Designing a comprehensive website for mobile users
Does Mobile Optimization Affect SEO Ranking?
Now the real question is, does mobile optimization of your websites help get more audiences? Let's check some evidence.
- Research claims that most people spend long hours on their smartphones. You may lose 70% of total customers if your website is not made mobile-friendly.
- Some customers operate websites on both desktop and mobile. However, due to convenience, 74% of them mostly return to mobile-friendly pages.
- You will agree that scrolling through pages is convenient with smartphones. Often customers enjoy personalised experiences from online shopping. By having mobile-optimised sites, you sell more products/ services.
- In 2015, popular search engine organisation Google launched specific SEO tactics for mobiles. So when the website is smartphone-optimised, it leads to better crawling. You might evidence better SEO indexing of websites.
- Google considers loading speed for ranking websites. Mobile-optimised websites may perform better in the matter.
Therefore, mobile-friendliness matters a lot for your websites. It does hurt search engine ranking because indexing signals sophisticated algorithms. The algorithms further affect internet traffic. So you might lose potential internet traffic due to a lack of mobile-friendliness on your web pages.
Strategy To Boost Seo Through Mobile-Optimization
One thing you can be sure of is that optimization of websites or smartphones comes with advantages. You have to incorporate certain practices to make the websites mobile-friendly. These are:
Mobile Friendly Content
Content is the best thing to keep your customers engaged. It affects the session time. However, content with a short font style and poor layout can distract users. Hence writers have to keep font size optimal and it is better to use 1.5 spacing between two lines. All these measures aid in the preparation of mobile-friendly content.
AMPs or Accelerated Mobile Pages
When technical architects use AMPs for designing websites, it fastens the loading speed. So your viewers can quickly go through the content. AMPs aid in the stripping of main contents. The rest of the content remains stored in servers as a cache.
Wrapping Up
Mobile optimization is an integral strategy to get a higher SEO ranking. It surely attracts more users. Incorporate the practices mentioned above to retain users for a longer time. Need a mobile-friendly website for your business? Contact Your Flow Australia today for web design services in Australia.