Dove’s “Real Beauty” campaign resulted in increased sales from just 2.5 million to 4 billion in 2015. You are thinking, how such wonders happened? It is the magic of Digital marketing!
As digital transformation is growing at a fast pace and traditional marketing is stepping behind gradually, marketers have to involve themselves in this bigger picture. There are thousands of examples of the golden benefits of digital marketing. So it is certain that strategic investment in online marketing has opened the path for small to medium enterprises. The article will highlight all the proven benefits of digital marketing marketers should be aware of.
5 surprising benefits of digital marketing!
Digital marketing has marked the opportunities for promoting products/ services to global consumers. Offline marketing has numerous limitations, especially geographical limitations.
Whether Digital marketing is enough to drive business growth? Let’s decode the answers below.
#1: Enhance brand visibility
You are familiar with popular beauty eCommerce brands, Nykaa or Purplle. Both of these brands have followed online marketing to enhance brand visibility. While evidencing their success, popular international fashion and beauty brands are selling products through them. That’s the potential of digital marketing!
In digital marketing, you can select different channels to advertise the products. For example, social media marketing is there to interact with audiences, and email marketing is best for personal conversations or prioritising potential customers.
#2: Customized options
Traditional ad posts, like print ads and banners, are not customisable. Once you’ve designed it, it will remain the same irrespective of the results. However, in digital marketing, you can change already published content and posts anytime without paying extra.
For example, you have designed a pay-per-click campaign, and it's not generating enough leads. You can tailor it anytime by adding new keywords, changing the content etc. Additionally, updating website content and adopting technical aspects for better ranking every time are some other customisable options that remain available to you.
#3: Affordable than traditional marketing
When it comes to planning offline marketing campaigns, it generates huge costs. Publishing content on radio channels, television and the yellow pages is pretty costly for start-up organisations. You easily replace this with digital marketing options. Every type of digital marketing can be customised according to your budget. For example, you can only target the bidding for impressions in Facebook Ads and limit your spending easily.
#4: Competitive strategy
You have glimpsed banners of popular brands hiding advertisements of small brands in Shopping malls. Small brands can cope with such competition easily with digital marketing. They can also attract higher traffic by incorporating the best digital marketing and SEO practices.
#5: Real-time benefits
Unlike offline marketing, you can track real-time data and see what strategy is actually working for you. You can analyse:
- Visitors numbers
- Bounce Rates
- Peak trading sessions
- Subscribers
- Dwell time
All these things can be done in just a click!
Final Thoughts
Regardless of what the brands will offer or how big the enterprise is, digital marketing is equally beneficial for all. Hopefully, digital marketing no longer sounds foreign code to you. Need digital marketing services in Australia? Get in touch with Your Flow Australia today for the best digital marketing assistance.